Galaxy Computer Education
& Training Institute

Digital Marketing Course in Abu Dhabi

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, display advertising, email and search engine optimization (SEO) campaigns, mobile marketing, lead generation sites, pay per click (PPC) campaigns and integrating digital marketing with traditional marketing and other online media’s.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing training . Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Digital Marketing Course in Abu Dhabi - Galaxy Computer Education & Training Institute

Digital Marketing Course Outline

01: INTRODUCTION TO DIGITAL MARKETING
  • What is Digital Marketing
  • What is Marketing
  • What is Digital Media • Power of Digital Marketing 02: DIGITAL MARKETING MODULES
  • SEO
  • SEM
  • SMO
  • SMM
  • CM
  • EM
  • AM
02: CREATING ADVERTISEMENT
  • Create a Basic Ad in Photoshop
  • Import Images, Type Tool, Layers
  • World known Free Resources of Pictures
  • Export images into Jpeg PNG etc.
  • Review Display Ads
  • Create video Ads, Export Formats
04: BLOGGING (BLOGGER.COM)
  • What is Blog When and Why use Blog
  • How to Create a Blogger Blog with a Custom Domain Name
  • Blogger Interface and Start Blog
  • Freelancing Blogging Projects
  • Link with Facebook, Twitter, Youtube
04: CREATING WEBSITE
  • Installing and configuring WordPress
  • Understanding WordPress Dashboard 
  • Creating Posts and Pages via built-in page editor
  • Introduction to themes and plugins
  • Introduction to Elementor Page Builder
  • Importing and Exporting Website
05: SEO
  • Introduction to Google & SEO 
  • On/ Off-page SEO
  • Google Search Console 
  • Google Analytics 
  • Backlinking 
  • Google Keyword Research 
  •  Google Business 
06: GOOGLE ADWORDS FUNDAMENTALS
  • What is Google AdWords and How to use it?
  • Create an Account on Google AdWords
  • Linking Payment Methods Google AdWords
  • Google AdWords Interface
  • Google AdWords Search Ads Campaign
  • Google AdWords Budget Settings and Bid
  • Google AdWords Location and Target
  • Google AdWords Keyword Selection
07: EMAIL MARKETING
  • Introduction to Email Marketing
  • What is MailChimp, Introduction to MailChimp
  • Create an Account on MailChimp
  • Create an Email List on MailChimp
  • Create a Campaign on MailChimp
  • Design an Email on MailChimp
  • Review, Optimize and Monitor Campaign on MailChimp
08: Social Media Marketing (Facebook)
  • What is Facebook
  • How to Open Facebook Account
  • Setup Basic Information on Facebook
  • Privacy Settings on Facebook
  • How to Create a Page on Facebook
  • Setup Information & Setting on Facebook
  • Facebook Page Advance Settings
  • Facebook Page Editing & Roles
  • Facebook Robust and Professional Messaging
  • Organic Reach on Facebook
  • Facebook Organic vs Paid Reach
  • Create Account of Facebook Advertisement
  • Payment Method and Address in Ads
  • Facebook Post Boosting Paid Boost
  • Facebook Page Promotion
  • What is Facebook EdgeRank Algorithm
  • Facebook Target Market
  • Control Facebook Campaign
  • Pausing, Resuming and Creating New Facebook Campaigns
09: Social Media Marketing (Instagram)
  • What is Instagram
  • Create Instagram Account
  • Instagram and Facebook Advertisement
  • Instagram Reviewing the Efficiency Thought
10: Social Media Marketing (YouTube)
  • What is Youtube
  • Create Youtube Account
  • Youtube Marketing
  • Create and Manage Youtube Channel
  • How to Post Videos on Youtube
  • Earn Money From Youtube Videos
  • What is Youtube Studio ( Y-Studio ) Create Account
  • Understand Youtube Analytics
  • Youtube Advertising Marketing
10: Social Media Marketing (LinkedIn)
  •  What is LinkedIn
  • Create LinkedIn Account and Update Information
  • Create Company Page on LinkedIn
  • LinkedIn Marketing to Connect People
  • Post a Job on LinkedIn
  • organic Method to Find People on LinkedIn
10: Social Media Marketing (Twitter)
  • What is Twitter
  • Create Twitter Account
  • Twitter Paid Marketing Advertisement
  • How to Get Viral on Twitter

Why to Choose Galaxy Computer Education and Training Institute?

  • Affordable Fee
  • Flexible Timing
  • Quality Education
  • Hands on Experience
  • Online Training
  • In-Person Teaching
  • Individual Attention
  • Education for all levels
  • 25 years of excellence
  • Ministry of UAE approved certification

Who Can Benefit from This Training Course

    • Graphic Designer
    • Freelancer
    • Digital Marketer
    • Who are seeking their career in Digital Marketing
    • Sales Person
    • Marketing Manager
    • Computer Operator

Enquire About the Course

Qualified Trainers

Passionate Dedicated & Highly Qualified Trainers with Industry Experience

Flexible Timing

We Provide flexible Timings for working Professionals and Open 7 days in a week, between 9 am to pm.

Affordable Fees

We Provide High Quality Training with affordable Fees